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Navigating your business through an over-supplied market

With demand weaker than expected and resulting oversupply, and in light of crude oil price volatility, it is more important than ever to have a well-informed strategy in place to ensure business success.

The 5th ICIS Polyurethane Chain Conference offers you up-to-the-minute information and analysis on market conditions and key insights into the Polyurethane value chain.

From the macro-economic landscape, to what’s happening on the ground, this is a must attend event for business managers from across the PU value chain, helping you to strategically plan for and navigate the changing PU landscape.


Conference Day 1: Tuesday 18 October

Opening remarks from the Chair
Soo Hwee Peh, Managing Editor, Asia & the middle East , ICIS
Macro-economic factors affecting global supply and demand
  • Analysing the impact of slow recovery on crude oil pricing on the global petrochemicals market
  • Forecasting the impact of U.S. shale
  • What will be the impact of the drive for sustainability in the global infrastructure market?
  • Significance and likely impact of the Trans Pacific Trade Agreement (TPP) planned for 2018 implementation
Nikhil Vallabhan , Senior Consultant, Chemicals, Materials & Food, Frost & Sullivan
Update on the Asian PU market
  • Drivers, restraints, opportunities and challenges in the Asian PU market
  • Analysing current trends and future outlook – market size, growth potential and emerging markets
  • Impact of China’s production capacity and current economic landscape 
Robert Outram, Associate Director, IAL CONSULTANTS
Morning refreshments and networking
Strategising for over-supply in the PU market place
  • Focus on the upstream market
  • Business strategies for navigating market dynamics
  • Consolidating existing products and identifying added value streams
  • Opportunities for product diversification
Erman Tan, CEO, Asia Polyurethane Mfg
PU mid-stream analysis – MDI, TDI, PO, polyols
  • Exploring pricing trends
  • Supply-demand analysis
  • Understanding the impact of the Sadara start-up on global trade flow
Matthew Chong, Markets Editor, ICIS
Lunch and networking
Supply chain efficiency: Moving beyond the obvious strategies
  • Identifying overlooked day-to-day operational challenges
  • How do these unknowns impact our supply chains?
  • Estimating the cost/revenue impact of these
  • Solutions to these challenges and the path to greater supply chain efficiency
Sukumar Narasimhan, Senior Vice President Supply Chain, RELIANCE INDUSTRIES
Feedstock analysis – benzene, toluene and propylene
  • Mapping market trends for feedstocks
  • Supply / demand analysis for benzene and toluene
  • Cost competitiveness of non-traditional propylene production route (PDH, CTO, MTO)
Shu San Ong, Senior Consultant, ICIS
Afternoon refreshments and networking
Developments in PU supply, demand and application in the automotive market
  • Understanding current and forecasting future demand for PU based products in the automotive market
  • Opportunities presented by lightweighting trends in the automotive market
  • Forecasting future demand for moulded polyurethane interiors
  • Opportunities and challenges presented by the PU supply chain
Rengasamy Pachaiyappan, Assistant General Manager, Harita Fehrer
Closing remarks from the Chair and end of Day 1

Conference Day 2: Wednesday 19 October

Opening remarks from the Chair
Sadara: Growing the Middle Eastern PU market by creating downstream opportunities
  • Examining KSA initiatives to support SMEs and drive economic growth
  • Sadara as a catalyst for the development of downstream industries
  • Progress on local production of raw materials to support the production of PU
  • Growth opportunities created for downstream manufacturers – adhesives, sealants, coatings and insulation
Mohammed A. Alazzaz, Director, Value Park , SADARA CHEMICAL COMPANY
Role of Polyurethanes in sustainable packaging and trends in Asia Pacific
  • Basics of polyurethanes used in packaging
  • Polyurethanes for sustainable packaging
  • Packaging trends in Asia Pacific – market size, trends and opportunities for specialty polyurethanes
Dr Suraj Singh Verma, Senior Technical and R&D Manager (Asia Pacific) Novacote Flexpack Division, Coim Asia Pacific Pte Ltd
Morning refreshments and networking
Spotlight on the Indian polyurethane market
  • Macro-economic factors affecting supply and demand in the Indian polyurethane market
  • Safety concerns in the Polyurethane market
Mahesh Gopalasamudram , Chief Operating Officer & Senior Vice Chairman, Sheela Foam Limited & Indian Polyurethane Association
Propylene oxide and the shifting market landscape


  • Propylene and derivatives market outlook
  • Propylene oxide capacity development and demand
  • Change in propylene oxide trade pattern
Bongkotthip Srithavatchai, Consultant, Nexant
Chair’s closing remarks
Lunch, networking and end of conference

The ICIS Polyurethane Chain conference agenda annually features a cutting edge speaker line-up of senior industry experts from the highest profile companies in the world. 

2016 Speakers included:

Very good, very informative
CEO, Asia Polyurethane Mfg
Informative, helpful, necessary conference!
Sales Manager, KPX Chemical Co
Well organised and value for money. Very good papers presented.
Assistant Vice President, Bharat Seats Ltd
Informative and good networking.
Managing Director, RELAN Group of Industries
Informative with different perspective.
Business Manager, BASF
This conference gave us a good insight over various markets where we can focus, some processes, some innovative ideas etc.
Director, VKC Group
Very comprehensive in coverage
CEO, Nagode Industries
We offer a wide range of sponsorship and branding opportunities to meet your marketing needs. Maximise your exposure at The ICIS Polyurethane Chain Conference and find out which sponsorship packages are still available.
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+44 (0) 20 8652 3887