Norman Ellard
Director
ROHEN PTE LTD

Born in London UK and emigrated to Canada in 1965. Attended University of Toronto for Math and Physics.

Joined P&G Canada in 1973 as a sales person in the consumer business. Joined the Chemicals Division in 1977. Held positions of increasing responsibility to assume the position of Manager, Chemicals Canada in 1988. Moved to Cincinnati, OH USA in 1990 to assume the role of International Sales Manager, responsible for Asia, Latin America and Canada. Responsible for the start up of P&G Chemicals Asia business (oleochemicals) as the FPG Joint Venture was started in 1993. In 1996, became Global Sales Director for P&G Chemicals. Besides responsibility for over $1 billion sales, also had various responsibilities over this period for all advertising and external relations for P&G Chemicals. Ultimately also assumed responsibility for New Business Development such as Food Ingredients and various bio ventures, including bioplastics. .
 
Relocated to Singapore in 2005 and became responsible for all the P&G Chemicals Asia business and MD of FPG. Responsible for multi million dollar projects in this arena.
 
After 35 years with P&G and over 30 years in the Oleochemicals industry retired from P&G October 2008 to pursue other interests and stay in Singapore. Now Director of Rohen Pte. Ltd in Singapore, a company engaged in consulting and trading.
 
Over his career, he has been active in the Canadian Chemicals Producers Association, American Chemical Council and Soap and Detergent Association.



Agenda
 
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